PRIVACY POLICY

Last Updated: January 29, 2024

INTRODUCTION

Eternal Ratio, Inc. (" Eternal", " we", " us", " our") is a Delaware corporation. We have adopted this Privacy Policy to make it easy for you to understand what sorts of information Eternal collects and how we use that information. This Privacy Policy discloses information we collect, process, and use when you access and use the Eternal mobile application (the " App"), visit our website (the " Site"), and use our products and services we offer via our Site (collectively, the " Services"). Please read this Privacy Policy carefully. If you do not consent to the practices detailed in this Privacy Policy you should not use this site.

We may update this Privacy Policy from time to time. All changes are effective immediately when we post them, and we will use reasonable efforts to alert you about any changes by updating the "Last updated" date of this Privacy Policy. By continuing to use the App, Site or Services after the date such revised Privacy Policy is posted, you will be subject to, and be deemed to have accepted, the changes therein.

INFORMATION WE COLLECT AND HOW WE COLLECT IT

While using our App or Site we collect certain information that can be used to contact or identify you (" Personal Information") during your interactions with our Services. The Personal Information we collect can include the following, which for reference is categorized under the letters set forth in the California Privacy Rights Act (California Civil Code 1798.140(v)(1)):

  • (A) Identifiers such as a real name, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers.
  • (B) Personal information described in subdivision (e) of California Civil Code Section 1798.80, such as your real name.
  • (F) Internet or other electronic network activity information, including, but not limited to, browsing history and information regarding a consumer's interaction with our Site.
  • (K) Inferences drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumer's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

We collect this information in the following ways:

  • You may voluntarily provide us certain information, for example your real name or email address, when you interact with the App, Site or use our Services.
  • Our servers collect certain information from your browser or device when you visit our Site, sometimes called " Log Data." Log Data includes information such as your device's IP address, browser type, browser version, language, connection type, and the time and date of your request.
  • Our service providers that administer Services for us, for example our hosting provider(s), analytics providers, ad partners, and newsletter vendors, may provide us access to certain information we request from time to time.

HOW WE USE INFORMATION WE COLLECT

We use your Personal Information for the following purposes, and as otherwise described in this Privacy Policy or at the time of collection:

Delivery of Services. We may use your Personal Information in order to achieve our legitimate business interest of delivering Services you request or to fulfill contractual obligations to you.

Direct Marketing. With your consent, we may use your Personal Information to send you our related marketing communications as permitted by law. You will have the ability to opt-out of our marketing and promotional communications by following the unsubscribe link at the bottom of our marketing communications.

To Improve our Services**.** We may use your Personal Information to perform statistical analysis of your usage or behavior to evaluate and improve our Services.

To comply with laws and regulations. We may use your Personal Information as we believe necessary or appropriate to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.

For fraud prevention and safety. We may use your Personal Information and disclose it to law enforcement, government authorities, and private parties as we believe necessary or appropriate to: (a) protect our, your or others' rights, privacy, safety or property (including by making and defending legal claims); (b) audit our internal processes for compliance with legal and contractual requirements; and (c) protect, investigate and deter against fraudulent, harmful, unauthorized, unethical or illegal activity, including cyber-attacks and identity theft.

For any other purpose you consent to at the time of collection. Provided that if we intend to subsequently use your Personal Information for a different purpose, we will obtain your consent for such different purpose.

HOW AND WHEN WE SHARE INFORMATION

We may share your Personal Information, for the purposes outlined above, with the following categories of recipients:

Service providers. We share your Personal Information with service providers to enable such parties to perform functions on our behalf and under our instructions in order to carry out the purposes identified above (e.g., information technology services, information storage and security, payment processing, fraud detection, marketing management and communications, customer service functions, statistical analysis).

Affiliated Companies. We may also share your Personal Information with our subsidiaries, affiliates, and other related companies for purposes consistent with this Privacy Policy and providing you with our Sites and services.

Business reorganization. We may share your Personal Information with any corporate purchaser or prospect to the extent permitted by law as part of any merger, acquisition, sale of company assets, or transition of service to another provider, as well as in the event of insolvency, bankruptcy, or receivership in which Personal Information would be transferred as an asset of Company.

Mandatory Disclosures and Legal Rights. We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other legal or governmental request for information. We also share Personal Information to establish or protect our legal rights, property, or safety, or the rights, property, or safety of others, or to defend against legal claims.

We do not sell your Personal Information and will not do so in the future without providing you with notice. We may disclose your Personal Information for the following purposes, which are not a sale: (i) if you direct us to share your Personal Information, (ii) disclosures as part of a merger or asset sale, and (iii) as otherwise required or permitted by applicable law. Similarly, we do not offer financial incentives associated with our collection, use, or disclosure of your Personal Information.

PROTECTION OF YOUR INFORMATION

We take our responsibility to protect your information very seriously. While no data transmission is guaranteed to be 100% secure, we use reasonable and appropriate security measures and practices to protect your Personal Information from unauthorized access, use, alteration, and destruction.

DATA RETENTION

We retain Personal Information for as long as necessary for the relevant purpose for which that Personal Information was provided or collected, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). This will be for as long as we provide access to the Sites to you. However, we may keep some data after your account is closed or you cease using our Sites for the purposes set out below.

After you have closed your account or ceased using our Services, we usually delete Personal Information, however we may retain Personal Information where reasonably necessary to comply with our legal obligations (including law enforcement requests), meet regulatory requirements, maintain security, prevent fraud and abuse, resolve disputes, enforce our contracts, or fulfill your request to "unsubscribe" from further messages from us. We may also anonymize or de-identify your Personal Information (so that it can no longer be associated with you) for research or statistical purposes, as described above, in which case we may use this information indefinitely without further notice to you.

OTHER SITES, MOBILE APPLICATIONS AND SERVICES

The Site or App may contain links to other websites and online services operated by third parties. These links are not an endorsement of, or representation that we are affiliated with, any third party. In addition, our content may be included on web pages or online services that are not associated with us. We do not control third party websites or online services, and we are not responsible for their actions. Other websites and services follow different rules regarding the collection, use and sharing of your Personal Information. The information that you share with third party sites will be governed by the specific privacy policies and terms of service of the third party sites and not by this Privacy Policy. By providing these links we do not imply that we endorse or have reviewed these sites. We encourage you to read the privacy policies of the other websites and online services you use.

CALIFORNIA & NEVADA RESIDENTS

Under the California Privacy Rights Act of 2020 (" CPRA"), California (" CA") residents have certain rights regarding our collection, use, and sharing of their Personal Information. This Privacy Policy applies to " Consumers" as defined by the CPRA. In the event of a conflict between any of our policies, statements, or notices, including but not limited to this Privacy Policy, this section will prevail as to CA Consumers and their rights under the CPRA.

  • Right to Request Deletion. You have the right to request that we delete any Personal Information about you that we maintain.

  • Right to Request Correction. You have the right to request that we correct any inaccurate Personal Information that we maintain.

  • Right to Know What Personal Information is Being Collected. You have the right to request that we inform you of the (i) categories of Personal Information we have collected about you; (ii) categories of sources from which any Personal Information is collected; (iii) business or commercial purpose for collecting, selling, or sharing any Personal Information we have collected about you; and (iv) categories of third parties to whom we have disclosed any Personal Information. The categories of Personal Information collected over the past 12 months and the categories of sources from which we collect Personal Information are outlined in the section above entitled "Information We Collect and How We Collect It." The business/commercial purpose for the collected information is outlined in the section above entitled "How We Use Information We Collect." The categories of third parties to whom we have disclosed any Personal Information is outlined in the section above entitled "How and When We Share Information."

  • Right to Access. You have a right to request a copy of the Personal Information that we have collected and maintained in the period that is 12 months prior to the request date.

  • Right to Know What Personal Information is Being Sold. You have the right to request the (i) categories of Personal Information that we have sold or shared to a third party and the category of the third party to whom we sold or shared your Personal Information; and (ii) categories of Personal Information we have disclosed to a third party for a business purpose and the category of the third party to whom we disclosed your Personal Information. The categories of third parties to whom we have disclosed any Personal Information is outlined in the section above entitled "How and When We Share Information." We do not sell your Personal Information to third parties and have not sold Personal Information in the preceding 12 months.

  • Right to Opt Out of Sale and Sharing. To the extent we sell or share Personal Information, you have the right to direct us to opt out of that sale or sharing. We do not sell your Personal Information to third parties and have not sold Personal Information in the preceding 12 months.

    • Nevada (" NV") law also guarantees that Residents of NV have the Right to Opt-Out of any sale of your Personal Information. We do not sell Personal Information.

  • Right to Limit Use and Disclosure of Sensitive Personal Information. You have the right to request that we limit the use of your Personal Information to only uses that are necessary to perform the services or provide the goods. We do not collect, use, or disclose any Sensitive Personal Information as defined in Section 1798.140(v)(1)(L)(ae) of the CPRA.

Under the California "Shine the Light" law, California residents may opt-out of a company's disclosure of Personal Information to third parties for its direct marketing purposes, to the extent we disclose your Personal Information to third parties for such purposes. As detailed above, you may choose to opt-out of our sharing of your Personal Information with third parties for marketing purposes at any time by submitting a request to us by email or phone. It is important to note that this opt-out does not prohibit disclosures made for non-marketing purposes.

EXERCISING RIGHTS AS RESIDENTS OF CA

If you have us with your Personal Information, you may exercise the above rights by submitting a verifiable consumer request to us by email at contact@eternal.plus.

Only you or a person registered with the CA Secretary of State that you authorize to act on your behalf may make a verifiable consumer request related to your Personal Information. We cannot respond to your request if we are unable to verify your identity or authority. Your verifiable request must include the reference "Request for California/Nevada Privacy Information" in the subject line and the body of the message must:

  • provide sufficient information that allows us to reasonably verify that you are the person whose Personal Information we have collected;
  • describe your request with sufficient detail; and
  • include an e-mail address or mailing address, as applicable, for us to send our response.

In order to protect your Personal Information from unauthorized access, change, or deletion, we may require you to verify your credentials before you can submit a request to know, correct, or delete Personal Information. If you do not have an account with us, or if we suspect fraudulent or malicious activity, we may ask you to provide additional Personal Information and proof of residency for verification. If we cannot verify your identity, we will not provide, correct, or delete your Personal Information. We strive to respond to verifiable consumer requests within 30 days; however, if we require an extension (up to an additional 60 days) we will inform you of this extension and the reason in writing. Data disclosure request will only include data collected within the 12-month period preceding the receipt of the verified request. We do not charge a fee to process requests to exercise your rights unless the requests are found to be excessive, repetitive, or unfounded.

If you are under 18 years of age, reside in CA, and have a registered account with the Site, you have the right to request removal of unwanted data that you publicly post on the Site. To request removal of such data, please contact us using the contact information provided below, and include the email address associated with your account and a statement that you reside in CA. We will make sure the data is not publicly displayed on the Site, but please be aware that the data may not be completely or comprehensively removed from our systems.

If you have any questions or comments about the processing of your Personal Information, you may contact us at: contact@eternal.plus.

DATA COLLECTED FROM MINORS

We do not knowingly solicit data from or market to children under 13 years of age. If we learn that Personal Information from users less than 13 years of age has been collected, we will deactivate the account or cancel the order and take reasonable measures to promptly delete such data from our records. If you become aware of any data we have collected from children under age 13, please contact us at: contact@eternal.plus.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at contact@eternal.plus.